Tracking202 Pro

I’m not a current beta tester but a few days ago I saw a short demo of Tracking202 Pro. Though I didn’t get a chance to play around with it, based on what I did see, it looks pretty slick. They now have complete, real cost data through the search engine APIs. You can drill down from campaign level to ad group level to the keyword level and show all searched and bidded keyword’s costs and revenues. You can also resume and pause individual keywords through the interface. Set up is also simpler as there is no longer the need to manually input all of your campaign, landing page and creatives. Instead, you append another id to your redirect link and based on that id, t202 pro will figure out the rest. Given that I just got a brief overview, I am sure I missed some other stuff as well.

All of this does come at a cost. During the beta program, the cost to use tracking202 pro is free, except you must pay the API charges. Once it comes out of beta, there will be a fee for it. I didn’t write down the proposed pricing structure, but I believe that it is tiered: For users spending less than $100,000/month on their campaigns, I believe the cost is $50/month plus 2% of your campaign spend + API charges. I don’t recall offhand the cost for higher campaign spends.

The 202 guys will be at ASW so if you are going, I’m sure that they will be more than happy to show you themselves.